A simple Brand Identity
Oisterwijk
The Students Council was shrinking in members and no pupils ever contacted. The LLR had no own identity, but was seen as dull, useless and uninspiring. The email adress was hard to remember and pupils didn't know we had their backs! We needed to do something to save the council from collapse! Instead of visiting a few classes to take a minute to talk about ourselves, it was time to a modern approach and launch a school-wide campaign.
I took it upon myself to create a simple, modern and fresh visual identity for the council, a first step towards a positive image! A logo was made, a font was chosen, a limited colour palette was selected en there we go! To convince pupils of the usefulness of the LLR, I thought it wise to make badges that show our achievements over the years.
Join Us Posters
Oisterwijk
The new identity really got a chance to shine on the posters I created. The posters used hot-topics among the pupils at the time and tried to provoke a reaction and show how the LLR was the place to contact with these ideas and issues. It also showed that we are able to improve the school to it's pupils benefit! Along with the new visual identity came a new way of writing: Concise, direct, similar to the way the target audience speaks and not afraid to take a stand against the organisation!
A motion-design advertisement
Oisterwijk
To really catch attention, posters weren't enough. I discussed the possibility to display a commercial on the projector of the Cantine. This way, everyone taking a break or working in the cantine could see who we are and what we do. This video went up for two weeks and highlighted who we are, our past achievements, how and why to contact us and called to join us.
The brand identity and campaign yielded about eleven requests to join, from which we accepted four, and caused more people to search for us when they had problems, complaints or new ideas! Overall, a great succes!